Here at Turtle Tots, we offer you a proven way of setting up your own business through a franchise, whilst you still maintain an important measure of individuality and independence to your business.

Many potential business owners will initially be thinking about the pros and cons of franchising or whether to go it on their own. So what are the benefits of taking out a franchise as opposed to setting up your own business?

1. Vastly reduced risk due to a proven business modelA franchise provides the business owner with a proven and tested business model, thereby helping to avoid common mistakes, that can hinder a business start-up.  This reduces any wasted expenditure, and an enormous amount of time and effort.
2. Brand recognitionThink for a moment of one of those big franchises such as McDonalds or Subway.  Their brand is immediately recognised and the business owner will have little problem with customers not knowing the brand and what it provides.  Customers already have a set level of brand loyalty and brand expectations.However, a sole trader will need to communicate their own new brand and promote through extensive, costly marketing campaigns, which will take some time to establish brand awareness.

   And the benefits continue for the digital world too. A franchise such as Turtle Tots will appear on the first page of a google search for significant keywords, which is difficult for a sole trader to achieve.

   Here at Turtle Tots, we support our brand throughout our territories in the UK and Ireland with marketing campaigns aimed at building brand awareness and attracting customers.  We have a collective “brand reach” that a sole trader would take many years to establish.

3. We are more powerful when we are greater in number!A franchisee can benefit from increased buying power. At Turtle Tots, we are purchasing at a quantity of around 50 times larger than if one of our franchisees were purchasing alone.  Of course this brings significant cost savings.
4. Greater value A franchise typically has more value than an independent business and will have a greater value should the business be sold in the future. Most franchisors will assist in the reselling of an established franchise.
5. Help with financeBanks and lending institutions recognise that a franchise is a reduced risk. Typically a franchise will provide a business plan template. with known expense figures supplied.  This saves a franchisee vast amounts of time and money obtaining this information.Turtle Tots puts potential franchisees in touch with a lender who has had previous knowledge of working with Turtle Tots, and has knowledge of the business plan and risk involved.
6. TrainingA franchise has vast knowledge of the training needed to run a successful business and will provide bespoke training, that will enable the franchisee to run their business efficiently.

At Turtle Tots, we provide extensive aquatic training, and initial business, marketing and sales training. This enables the franchisee to hit the road running and franchisees can have a business up and running within weeks of initially enquiring. There’s also plenty of ongoing training and support, as your business grows.

And of course, you have access to over 50 business owners who know exactly what it is like to run your business – the franchisees themselves, who offer lots of peer to peer support.To find out more about becoming a licensee with Turtle Tots, contact us on jointheteam@turtletots.com or on 01275 462022. Find out more about opportunities here.