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The Mom’s Choice Awards

Turtle Tots has received international recognition for its Baby Swimming Programme, by being named amongst the best in family-friendly educational services by the Mom’s Choice Awards.

Turtle Tots has become the first UK swim school to be honoured with a prestigious Mom’s Choice Award for its teaching programmes. This follows Turtle Tots Baby Swimming Programme being rigorously evaluated by a panel of independent MCA evaluators, who deemed the unique educational programme to be among the best for families.

The MCA evaluation process uses a propriety methodology in which services and products are scored on a number of elements including quality, design, educational value, entertainment value, originality, appeal, and cost.

Caroline Sparks, co-founder of Turtle Tots is thrilled that the baby swimming programme has earned an international Excellence Seal of Approval from the Mom’s Choice Awards.

She said: “With my co-founder Gaby Lixton, we set up Turtle Tots in 2011 to share our passion for baby swimming, and today with more than 50 franchisees across the UK and Ireland, and 200 swimming teachers delivering our programme we are so proud to receive this international recognition from the Mom’s Choice Awards. It not only validates the educational value of the programme, but it is also serves as an endorsement of all the benefits and joy our teaching methods give to thousands of parents, carers and our 13,000 little turtles each week.”

Dawn Matheson, Executive Director of the Mom’s Choice Awards said: “Our aim is to introduce families and educators to best-in-class products and services, like Turtle Tots. Parents and educators know that products and services bearing our seal of approval are high-quality and also have a great value.

“The MCA evaluation program is designed to incorporate the expertise of scientists, physicians and other specialists; but we also engage parents, children, educators, and caregivers because they are experts in knowing what is best for their families,” explained Dawn.

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