Our Values

We are supportive and empathetic

Our commitment to care for our parents and children as individuals and always putting them first, means we’ll always be more than just another swimming company.

We inspire confidence and a love of water

We help to build strong, trusting relationships between children and their parents that inspire a life-long love of the water.

We share magical experiences

A shared smile and sense of achievement between a parent and their child is a magical thing. Our passion for what we do makes this happen every day and we never forget its importance.

We are always learning

We are always seeking opportunities to learn and develop our skills to be better at what we do and to remain leaders and innovators in our industry.

We are committed to our communities

We support our communities through our charitable work and by offering and inclusive service, embracing equality and diversity. We respect our local environment and make sustainable choices to support this.